Culture Jam II

Culture Jam.
The cover image for this section of the reading shows three young women bearing company logos as tatoos on their arm. I thought the next chapters would focus once more on corporate advertising and consumer connection to images but the reading went much deeper than that. It was very interesting to read about people's corporate connection and obsessions down to the very principles and lifestyle they live.
The first few pages focuses on the girl who makes herself vomit, the man who has distorted his vision of sexual attractivness, and a steroid user. People would not seem to notice but each of these examples is proof that media and bombardment of corporate messages create unhealthy human behaviors.
The section I found most interesting is the "Global Economic Pyramid Scheme." After taking ecological economics it was breathtaking to realize that there is an alternative to conventional economic theory. It is crazy that humans are basing their economic system on a model that needs to continue to grow and that their are no environmental or social limitations to growth. This model also does no account for negative externalities, so there is no price for pollution or environmental injustice. The system is crazy, we are grasping to this ancient statistic called GDP that does not account for anything accept "goods" and "services." It is crazy when oil spills are good for GDP, Wars? good for GDP, meanwhile volunteering and riding your bike to work are terrible. As Lasn explains this is a certain doomsday scenario, that is going to hit much harder than black Tuesday or Friday.
The new activism section is a motivating section to read because it makes one feel guilty for being part of the "slacker" generation. This section also provides guidelines for a culture jammer to follow. My question is what is the best way to convey this message to the masses? Through new activism? Politics? Is personal choices of a few really changing things?

The Corporation.
What stood out the most about this film is the initial definition of "the corporation" as having all the legal rights of a person. This is immediately problematic because the definition is implying that a corporation has the same goals and emotions as a real person and that is far from the truth. As Michael Moore suggests in the film the profit motive and greed turns corporations into wrongdoing. The statistics on Nike's profit and the difference in factory employee revenue to retail price is terrible. I already know how much companies make off from international production especially Wal-Mart. I feel this message is not resonated across the United States enough, and if people knew thing would be different.