After finishing the final edits, creating the PSA made helps me summarize this class, and remember a lot of what I learned. The group chose a very broad topic, to be "unplugged" which is one of the basic messages of this course. The first reading, "Feed" conveys this message the most. That society is plugged into media, electronics and advertising and it has a brainwashing effect. Deciding what props to use in the video, the emotions the actors should be expressing helped understand the concept of unplugging much better. Articles from this class suggest texting, watching a TV or computer screen all day changes our attention efficiency. In other words new generations are having trouble reading books and getting a deep understanding from literature. Their brains are wired for fast advertising and an explosion of images.
Filming the PSA went by fast, our group picked a time after class and we completed it in a little over an hour. Editing was a little more tricky, that took up almost three hours. Since we did filmed a lot of clips the organization was not great, and we had to go through a lot of footage. The flip camera turned out to be a handy tool. Its size is advantageous for filming from different parts of the set, whether it be a corner or from the floor. The film quality did not seem to be lacking either which is good.
The final product looks good, I was a little worried halfway through the editing stages but after we added music and cut the volume on unwanted sound it looked much more professional. We also added slides with educational information that should motivate people to get outside intead of spend the day watching television. I learned more just researching the facts about how long Americans spend on the internet or how many text messages teenagers send a month. I feel good about our PSA, and I think it matches and improves upon the previous ones we viewed. Hopefully the rest of the class feels the same way
Sunday, April 25, 2010
Public Service Announcement "Unplug"
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AWESOME! I got the URL off of Ben's blog. I love it! I'm glad the experience really helped you bring together all your learning this semester, and that your group worked well together. Your message is clear and important. Great information and sources. Your props, shots, Pete's acting, and music all combined to create a serious yet uplifting PSA. Loved the high fives at the end! :)
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